Published thinking on GCC market entry, GTM strategy, revenue operations, and what the industry gets wrong. Written by practitioners, not agencies.
Why pure subscription language often misses the mark The subscription model — monthly recurring revenue, churn rates, annual contracts with auto-renewal — is a Western software...
Why Western pricing breaks in the GCC The most common pricing mistake made by companies entering the GCC is applying their home market rate card with...
Most companies that fail in the GCC don't fail because the market rejected them. They fail because they entered it wrong — wrong structure, wrong market,...
Pipeline doesn't appear in the GCC. It is built — from a number, backwards. Most companies enter the region with a budget and a hire. Neither...
What changes by country The failure mode is consistent: a company builds a GTM playbook that works in one GCC market — usually Dubai — and...
Cost drivers by market The GCC contact centre market is characterised by high average wage costs relative to the volume of interactions handled — particularly in...
Which channels work by market The honest answer is that every channel works in the GCC — but at different rates of return and with different...
Why headcount-led outsourcing is losing ground The headcount arbitrage model — buy labour in India, Egypt, or the Philippines at 30–50% of GCC equivalent cost, and...
Use cases that actually deliver value The distinction that matters is between AI that is deployed as a demonstration and AI that is deployed as an...
The 90-day model is not a guarantee. It is a forcing function. Companies without a revenue target for their first 90 days spend 12 months in...